Meaning of Entrepreneurship Part III

Business start-up subsidies

In the area of ​​entrepreneurship, the federal states and federal states provide many funding programs and funding within the framework of a business start-up. These are particularly aimed at innovative business models. An important step was also taken with the establishment of start-up centers at German universities. So if you have an innovative business idea and want to found a startup, you should definitely familiarize yourself with the funding.

Start entrepreneurship with venture capital

Venture capital means venture capital or risk capital in German. This means all funds that are used to promote young companies despite the high risks involved. With such money, young entrepreneurs have the opportunity to implement their business ideas. For venture capitalists, around 30% of the investments they make must be very successful in order for the investment in risky projects to be worthwhile. It is therefore important to select the start-ups that are to be funded in a targeted manner. This is the only way to maximize the capital employed.

Entrepreneurship as a process

According to Phonejust, entrepreneurship can be seen as a dynamic process . There is still some inconsistency in scientific definitions as to which and how many phases this process has or should have. Nevertheless, there are basically three phases in entrepreneurship:

  • Pre-start-up phase : identify opportunities for starting a business
  • Start-up phase : develop a business idea and develop this
  • Early development phase : implementing the business idea

Entrepreneurship directions

When talking about entrepreneurship, it would be wrong to see entrepreneurship as a whole. The directions or categories of entrepreneurship can be as different as the entrepreneurs, i.e. the entrepreneurs. There are certain styles that have to be distinguished.

Social entrepreneurship definition

If you separate the two terms social and entrepreneurship, this results in the term social enterprise. However, this does not mean that a company in the social field, for example a retirement home, is meant here. Rather, social entrepreneurship is used to describe entrepreneurship that has set itself the goal of achieving positive change in society. Social entrepreneurship can be both non-profit and for-profit companies.

Why is social entrepreneurship important?

Social entrepreneurship is gaining more and more importance and attention. This makes it a real alternative for the future. The aim of this model is not to maximize profits but to find solutions to problems in our society. Entrepreneurs in this field think outside the box and strive to actively offer solutions. Social entrepreneurship is so important because grievances in society or social problems do not resolve themselves. Nowadays in particular, one can see that the political approaches to solving problems are not always sufficient. Social entrepreneurship can make important contributions here, especially in areas such as education, the environment, sustainability and health.

Social Entrepreneurship in Germany

There are now some startups in Germany that are active in the field of social entrepreneurship. Here is an overview of some of the companies in this area in alphabetical order.

Place in Germany Name of the social entrepreneurship offer
Ausgsburg Manomama Clothing that is produced regionally and ecologically
Berlin Soulbottles Drinking bottles that are plastic-free and climate-neutral
Frankfurt Moogoo Furniture handcrafted in Burkina Faso
Hamburg Lemon Aid Lemonade, made in a fair trade process
Munich Pole Star Provider for real green electricity and real green gas

Corporate entrepreneurship

The term corporate entrepreneurship describes a process that is helpful to anchor and maintain the startup dynamism even after the founding phase. The aim of corporate entrepreneurship is to create a company that is both flexible and innovation-promoting. This goal serves to better activate the creativity and also the potential for success. A willingness to take risks, be innovative and be proactive are the most important characteristics for corporate entrepreneurship.


Intrapreneurship can be described as the combination of “the best of two worlds”. On the one hand there is the security of permanent employment, on the other hand there is the freedom to do business. Intrapreneurship requires people who both think entrepreneurially and act like employees of a company.

What is an intrapreneur?

An intrapreneur is an employee who approaches his tasks and professional activities as if he were an entrepreneur himself. It is important that an intrapreneur has a free hand in implementing his ideas. The intrapreneur can also be described as an entrepreneur in a company. This term was coined for the first time in 1978 by the American entrepreneur Gifford Pinchot III.

Reasons for intrapreneurship

Intrapreneurship is a win-win situation for the entrepreneur and his employees. The corporate structures of today are designed to ensure greater efficiency, cost savings and improvements in the company. On the other hand, there are many challenges that have to be mastered. The most important challenges are digitization, the increasing shortage of skilled workers and increasing employee turnover. And intrapreneurship is the right answer to all of these challenges.

Entrepreneurship 3