What is company’s values?

Values ​​are the set of ethical principles of a company, which form its code of conduct and moral upheaval. They are the philosophy that governs the company’s way of acting and must be respected while the company seeks to fulfill its mission and achieve the objectives of its vision.

Organizational values ​​are therefore “the rules of the game”. For this reason, they are non-negotiable, that is, there should be no exceptions to their application.

Corporate values ​​must be reflected in the behaviors, attitudes and decisions of all sectors of the company. They must guide the relationship between management and employees, relations between workers and their commitment to customers and society as a whole.

Mission, vision and values ​​form the identity of a company and serve as a guide for the formulation of the Business and Management Plan (PNG), as they show where the company wants to go and how it intends to do this.

How to define the values ​​of a company?

To define their values, company managers must reflect on issues such as:

  • What are our responsibilities to society?
  • How will we treat our customers?
  • How should employees behave?
  • How does the company do its business?
  • What are the company’s ethical beliefs and beliefs?

It is important that, in order to define the company’s values, there is a real and sincere reflection on the part of the partners. As with the company’s mission and vision, values ​​cannot be treated only as empty messages, used only to create a good image before the public.

When defining these principles, it is important to avoid the buzzwords. To say that a company intends to base its conduct on respect, no matter how true, does not demonstrate any differential, since this is a principle that should be based on all types of interactions, not just commercial ones.

Real examples of company values

Large companies do not always publish their statements of principle. On institutional websites, however, it is possible to find some examples of how organizations put this concept into practice.


  • Confidence
  • Respect
  • Belief
  • Humility
  • Integrity


  • Respect for life, people and the environment
  • Ethics and transparency
  • Market orientation
  • Overcoming and trust
  • Results

Itau bank

  • It’s only good for us, if it’s good for the customer
  • Ever
  • Performance fanatics
  • We think and act like owners
  • People are everything for us
  • Ethics is non-negotiable
  • The best argument is what counts


  • Improvement of relations with customers, suppliers and consumers
  • Quality and continuous improvement of products and services for consumer satisfaction
  • Commitment, valorization and involvement of Human Resources
  • Commitment to the truth
  • Ethical behavior

Cocoa Show

  • Ethics, respect and honesty
  • Commitment to growth and results
  • Encouraging and recognizing individual development
  • Innovation practice
  • Take care of yourself, others and details


  • Innovation
  • Leadership
  • Responsibility
  • Integrity
  • Passion
  • Collaboration
  • Diversity
  • Quality

Venal value: what it is and how the value of a property is calculated

The venal value is an estimate made to define the value of a good according to the perspective of the government. It is a very common process in the real estate sector, for houses or land, and for vehicles.

The estimate is often adopted to be used as a basis for calculating property taxes, or also for judicial and administrative fees.

IPTU is one of the taxes that depends on the value calculated to define the amount to be charged. Therefore, the value that is defined does not coincide with the market value of the property, determined by supply and demand.

How venal value is calculated

To be calculated, the venal value of a property takes into account its characteristics, which become variable for the following formula:

Venal value = A x Vr x I x P x Tr

  • A: Construction area of ​​the property.
  • Vr: standard unit value of the square meter of nearby homes, according to the Municipal Values ​​Plan.
  • I: Factor that considers the age of the property since it was built.
  • Q: Position factor that considers the location of the property.
  • Tr: Typology factor of the residence that takes into account the construction characteristics, plus modifications or renovations.

This formula is one of the most common to be used by city halls when calculating the venal value. Even so, it is possible to check the formula used in the municipal departments.

The market value of the property can be consulted with the responsible municipal bodies, such as the Finance Secretariats. Some provide consultation on their own websites.

Whenever any of the factors change, the market value is updated and counts as a new basis for taxes. The market value, on the other hand, comes from the real estate market, and can be either higher or lower than the market value.

values ​​of a company