If you are planning your own website, you cannot avoid the term CMS. All texts and images on your website are maintained via a content management system. We explain how a CMS basically works.
1. What is a CMS?
According to Abbreviationfinder, CMS is the abbreviation for Content Management System. This is called programs whose user interface can be used to change content such as images, videos and text on a website.
A content management system enables you as the website owner to manage your content independently . Systems such as B. TYPO3 do not require any programming knowledge to operate. If the system was set up by your agency, you can therefore swap the images on your website or change texts yourself at any time.
2. How does a CMS work?
Content management systems such as Joomla , TYPO3 and WordPress are operated via a mostly self-explanatory interface. You can bring new content to your website using drag and drop or simple buttons for uploading files.
In order to be able to manage the content of your content marketing easily – among other things – the selection of a suitable content management system is important.
Operation and structure are different for the various content management systems. The functionality and tasks that every CMS should perform are the same for every system.
We have therefore summarized the standard functions of a content management system for you:
- Create new content
- Edit and flexibly arrange existing content
- HTML editor function: in addition to the user-friendly interface, content can also be created and changed in the HTML markup language
- Assign different access rights: editor or administrator? Determine which employee can change and upload content and to what extent
The maintenance of content is made particularly convenient for you as a user through the use of symbols. Links and paragraphs do not have to be created using complicated HTML codes. Simple control elements are available in the CMS for this, as here in the WordPress system:
The linking of a text is done here in the content management system ‘WordPress’ very simply via the link symbol.
3. What does a CMS cost?
Open source systems are accessible free of charge. Among the best known are TYPO3. WordPress, Joomla and Drupal. However, every system receives extensions, some of which you can purchase for a fee . These extensions are called plugins . In order to maintain your website content professionally, you will not be able to do without some of these additional services.
The WordPress content management system has plugins from all possible categories and for multiple requirements. In order to continuously check the SEO status of your content, we recommend installing an SEO plugin as an absolute basic. Today, SEO is more important than ever if your page is to be found on the web. The WordPress plugin Yoast SEO offers you all the important functions for this.
The Yoast SEO plugin shows you the SEO status of your pages in traffic light colors and helps you to improve the structure of your website.
4. Content management for online shops
Systems like TYPO3 and WordPress are ideally suited for the classic company website. However, if you want to set up a B2B online shop, special shop systems and plugins are recommended .
Well-known systems for online shops are Magento, Shopware and WooCommerce . Which of these is right for you personally when setting up an online shop or your website depends on your products and requirements. Clarify expectations regarding the content and usability of the CMS in advance with your personal CMS contact person.
